Leadership Projects
& Initiatives

Throughout her career, Karen Norheim has believed that meaningful leadership is measured not only by business performance, but by the lasting impact it creates for people, organizations, and communities. The initiatives featured here represent the practical application of that philosophy—bringing together strategy, culture, workforce development, manufacturing advocacy, community engagement, and organizational transformation. From building award-winning workplace cultures and advancing women in manufacturing to launching educational outreach programs and strengthening industry partnerships, each project reflects Karen's commitment to creating positive, sustainable change. Together, these initiatives illustrate a leadership approach grounded in purpose, collaboration, and the belief that the greatest legacy of any leader is the opportunities they create for others to succeed.

American Crane & Equipment Corporation

American Crane & Equipment Corporation has been a trusted source of high-quality specialty lifting equipment for over 50 years. As a leading manufacturer of overhead crane systems, hoists, and material handling equipment, American Crane is driven by its guiding mantra: "Always Lift. Never Quit." This philosophy reflects the company's unwavering commitment to engineering excellence, exceptional customer service, and delivering reliable solutions for industries where there is no room for mistakes.

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The Always Lifting Podcast

Always Lifting with Karen Norheim is a video podcast exploring leadership, innovation, wellness, heritage, and grit — all through the lens of curiosity, resilience, and storytelling. Hosted by Karen Norheim, CEO of American Crane & Equipment Corporation, each episode dives into personal insights, leadership philosophies, and big ideas shaping your world. Watch or listen here!

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In Search of the Vikings

In Search of the Vikings is a documentary and personal journey that explores the connection between heritage, leadership, and purpose. Following Karen Norheim and her sister, Stephanie Delibertis, as they travel through Norway to uncover their family's roots, the project examines how the enduring values of the Viking spirit—resilience, courage, curiosity, and perseverance—continue to inspire modern leadership. More than a search for ancestry, In Search of the Vikings is a story about honoring the past while embracing the responsibility to lead with strength, integrity, and purpose for future generations. Read about our adventures!

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Roots in Recipes

Roots in Recipes is a passion project inspired by the belief that every recipe tells a story. What began with the discovery of Karen's grandparents' handwritten recipes evolved into a platform dedicated to preserving family history through food. By helping families, home cooks, creators, and organizations transform cherished recipes into beautifully organized keepsake cookbooks, Roots in Recipes ensures that the memories, traditions, and stories behind every meal can be shared for generations to come. Because recipes aren't just instructions—they're the roots that connect us to the people, places, and moments that shape who we are. Check out our website!

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The Book of Sprout

A journey of self-discovery teaches a boy lessons of knowledge, truth, and goodness.

When a young boy named Woodsprout comes of age, his father gifts him a treasure: an intricately handcrafted book bound in fine red leather with the instruction that he fill up the pages with his life’s story. The ensuing journey has ‘Sprout’ on a quest for words, wisdom, and adventure—and the meaning of life. Learn more or buy a copy here!

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